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The website states the following, "The La Pappardella is renowned throughout the London area for its divine style and presentation of traditional Pizzeria And Ristorante cuisine, this is achieved by paying special attention to every fine detail and only using the very finest ingredients." We analyzed that the web page said " If your favourite meal is not on our menu just call 02073737777 to ask us, and our chef will happily try and prepare it especially for you." It also stated " Pappardella is open today from noon. Life is a combination of magic and pasta." The header had la pappardella as the highest ranking search term. This keyword was followed by la pappardella London, authentic Italian food London, and traditional Italian pizza London which isn't as urgent as la pappardella. The other words they uses is Chelsea Italian restaurants. sw5 restaurants is also included and could not be viewed by search engines.